Artist identity system
Building your artist
brand & identity.
No right or wrong answers. Your first instinct is usually the most accurate. Sit back, breathe, and begin.
Artist identity system
No right or wrong answers. Your first instinct is usually the most accurate. Sit back, breathe, and begin.
What is this project actually for?
Choose the one that feels most true right now.
Is this project about you, or a world you're building?
Beyoncé is about Beyoncé. Gorillaz is a universe with characters. Most artists are somewhere in between.
What's your story?
Pick the plot that resonates. You can choose more than one.
How would you describe yourself outside of music?
How would you describe yourself as an artist?
Which archetype fits you best?
This becomes the core of your character — on stage and in how you communicate.
What do you never want to be perceived as?
What themes naturally show up in your music?
If your music were a place, what would it look and feel like?
What's your deeper purpose as an artist?
What do you want someone to feel or understand after encountering your work?
Where do you sit on these scales?
5–10 words that describe your ideal aesthetic
What colors feel like you? Any you actively dislike?
Which eras or worlds influence your visual language?
Music, film, fashion, art — anything goes.
What outfits make you feel most like yourself on stage?
What have you tried before that didn't feel right?
How important is practicality vs expression in your style?
How different do you want your stage persona to be from your everyday self?
What are your non-negotiables in your image?
Who do you naturally attract, or want to attract?
How do you want your audience to relate to you?
What kind of community do you want to build?
Which artists inspire your aesthetic — visually, not musically?
3–5 social profiles, visuals, or creative worlds that match where you want to go
How often do you create content or shoot visuals?
Do you feel comfortable styling yourself?
Do you have access to stylists, photographers, or other creatives?
How much time can you realistically invest in your image each month?
3 words that define your vibe
A color that feels like you
Your aesthetic in 1 sentence
A place that sounds like your music
One artist whose visual world you admire
One thing people should instantly recognize about you
What else should we understand about you, your identity, or your vision?
Your email address
Required — we'll use this to follow up with your brand brief.
Your answers will be organised into a brief and sent to the Eleventh House team.
The results will also appear on this page for your reference.
Your brief
The brief — your answers organised by theme
What to build — five deliverables with source material
01 — Artist bio
02 — Archetype & narrative summary
03 — Creative direction brief
04 — Brand guidelines
05 — Content strategy